Use Twilio to Send SMS Messages in Odoo

  Odoo Store

Sending SMS updates to customers about orders or services is a modern part of doing business. Although businesses can send SMS via Odoo, this can be costly, especially when sending out high volumes of SMS. We solved this issue by creating the Twilio SMS gateway.

The Challenge

Our customer was sending high volumes of SMS to their customers to update them on the progress of their orders, this was taking up a considerable financial investment. They asked us to build a solution that bypassed the need to use Odoo’s costly SMS feature and save their sales team time in manually offering customer updates.

The Solution

We built the dedicated Twilio SMS gateway to solve this challenge. This module provides Odoo users with an alternative way to send SMS on the platform. It also makes it cheaper to send messages and is considerably more reliable than the Odoo default method.

How it Works

The Twilio SMS gateway module directly integrates with the Twilio API. It works seamlessly by replacing all the default Odoo SMS sending functionality with Twilio. This means any automatic SMS messages sent will go through the Twilio gateway instead. 

SMS Wizard using twilio api in odoo

However, there is still a way to use the default Odoo gateway if you are sending an SMS manually - if required. 

Twilio offers advanced functionality such as allowing us to receive delivery receipts for messages. This tells us if the message was sent, failed or undelivered due to an error. Our solution also reduces the cost of sending SMS messages compared to other methods.

What is Twilio?

Twilio provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.

Any Questions or Need a Custom Bespoke Module?

We are a UK based Odoo development team specialising in Python, PostgreSQL, JavaScript and XML. We can supply bespoke Odoo solutions including modules, customisations and website themes. We have worked closely with other companies and look forward to working with you, so feel free to get in touch with any questions or bespoke requests.